High-Fashion Social Repositioning

Social MediaBrandingContentFashion|Ongoing retainer - 12+ months

How Garage Collective repositioned Caprese Bags as a high-fashion brand on social media - 3x engagement and vibrant community growth.

The Numbers That Matter

User engagement increase

0Significant

Follower growth achieved

0Enhanced

Brand recognition as high-fashion player

0Vibrant

Online community built

The Challenge

Caprese Bags, celebrated for timeless elegance and Italian craftsmanship, struggled to elevate its social media presence during a critical transition into high-fashion positioning. The brand had difficulties connecting with their audience and capturing the essence of their brand on platforms accustomed to a faster-paced, trend-driven aesthetic. Their social content felt like a product catalog, not a fashion destination.

^ the "houston, we have a problem" moment

Our Approach

^ step by step, no shortcuts

Full social media audit and competitive analysis against premium fashion brands

Campaign-driven content strategy - unique campaigns for each new collection

Visual identity overhaul to match high-fashion aesthetic on Instagram

Community engagement strategy to build a loyal, active follower base

Collection launch playbooks: teaser → drop → styling → UGC cycle

The Solution

We implemented a multi-faceted, campaign-driven approach - creating unique and targeted campaigns for each new collection to ensure content remained fresh and resonated with audience interests. Every piece of content was crafted to position Caprese alongside international luxury brands while remaining accessible. The result was a transformed social presence that matched the brand's high-fashion ambitions.

^ that's the big brain move

Reels We Created

^ swipe-worthy content, if we say so ourselves

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