Fresh takes, no fluff

The GC Brain Dump

Performance marketing, creative strategy, and AI-powered growth - straight from the teams building it every day.

(the stuff agencies usually gatekeep)

Local SEO Meets GEO and AEO: How to Rank for "Near Me" Searches in AI Assistants in 2026

Ranking for local searches now extends beyond Google Maps. Businesses must optimize for AI assistant recommendations by integrating Local SEO, GEO, and AEO strategies.

Apr 29, 2026Read this one

SEO

How to Show Up in Google AI Mode Ads as a Small Brand in India

Small Indian brands can achieve visibility in Google AI Mode ads by leveraging AI Max, first-party data, local relevance, and credibility signals.

Apr 20, 20268 min read

What Is Agentic AI and How Does It Change the Way Brands Create Content

AI & Tech

Hot

What Is Agentic AI and How Does It Change the Way Brands Create Content

Agentic AI can plan, reason, and take actions toward a goal with limited human supervision. Here's how it shifts brands from manual production to autonomous content operations.

Apr 16, 20269 min read

Marketing

Why No-Code Marketing Tools Are the Future for Small Businesses in India

No-code marketing tools let teams automate, launch, and scale faster without hiring developers. Here's why Indian small businesses are adopting them in 2026.

Apr 6, 20267 min read

SEO

How to Get Your Brand Cited in ChatGPT and AI Search Answers

Brands can achieve AI citations through quality content with E-E-A-T signals, structured data, conversational keywords, and mentions from trusted sources.

Apr 4, 202610 min read

Strategy

Performance Branding: How to Measure Brand Campaigns Like Performance Marketing

Performance branding bridges the gap between long-term brand building and short-term results - applying performance marketing rigor to brand initiatives.

Apr 3, 20268 min read

Performance

Why 90% of Indian D2C Brands Fail at Performance Marketing

Most D2C founders throw money at Meta and Google without a measurement framework. We break down the five fatal mistakes - and how to fix them before your next funding round.

Mar 28, 20268 min read

SEO

The Complete Guide to SEO for EdTech Companies in 2026

EdTech search has changed. Google's AI Overviews now dominate informational queries. Here's how to win organic traffic in the new landscape.

Mar 15, 202612 min read

AI & Tech

How We Built CopyLoop: An AI Tool That Writes Better Ad Copy

A behind-the-scenes look at building our proprietary AI copywriting tool - from the first prompt to 10,000+ ads generated for real clients.

Feb 28, 202610 min read

Creative

Brand Films vs. Social Content: Where Should You Invest?

One brand film costs what 30 reels do. We ran the numbers across 15 campaigns to find out which format actually drives more brand recall and conversions.

Feb 18, 20266 min read

Performance

Google Ads Smart Bidding: The ₹32L/Month Strategy Nobody Talks About

We manage over ₹32 lakh per month in Google Ads spend. Here's the exact bidding strategy and campaign structure that consistently delivers 4x+ ROAS.

Feb 5, 20269 min read

Strategy

Why Your Agency's Monthly Report Is Lying to You

Vanity metrics, cherry-picked date ranges, and missing attribution data. Here's how to read between the lines of your agency's performance reports.

Jan 20, 20267 min read

psst... this is the good stuff

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