Leading EdTech Platform
EdTech Enrollment Engine
How Garage Collective drove 3x enrollment growth and 58% lower CPL for a leading EdTech platform.
The Numbers That Matter
0x
Enrollment growth in 6 months
0%
Lower cost per enrollment
0%
Landing page conversion improvement
0x
ROAS on paid campaigns
The Challenge
A fast-growing EdTech platform was spending heavily on performance marketing but facing rising CPLs and declining enrollment conversion rates. Their cost per enrollment had increased 3x in 12 months, and they needed a sustainable acquisition engine - not just more ad spend.
^ the "houston, we have a problem" moment
Our Approach
^ step by step, no shortcuts
Full-funnel audit: identifying drop-off points from ad click to enrollment
Campaign restructuring with AI-powered bid strategies on Google and Meta
Landing page redesign for higher conversion with social proof
WhatsApp-based lead nurturing automation for warm leads
Custom attribution model to identify highest-value acquisition channels
We rebuilt the entire enrollment funnel from the ground up. Campaign restructuring with AI-powered bid strategies, landing pages redesigned for conversion, WhatsApp-based lead nurturing, and a custom attribution model that identified the highest-value channels. Our content strategy also drove organic enrollment leads, reducing dependency on paid acquisition.
^ that's the big brain move
“They didn't just optimize our ads - they re-engineered how we acquire students. The results speak for themselves.”
Head of Growth
EdTech Platform
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