Tea Valley
Big B Trivia - Social Activation
How Garage Collective created Tea Valley's viral Big B Trivia campaign - 12M+ impressions and 5x social engagement.
The Numbers That Matter
0M+
Total campaign impressions
0x
Social engagement multiplier
0Viral
Sharing across WhatsApp and social
0%
Follower growth during campaign
The Challenge
Tea Valley, with Amitabh Bachchan as brand ambassador, needed to translate celebrity association into genuine digital engagement. The brand had awareness but low social media interaction - followers saw the posts but didn't engage. They needed a campaign that turned passive audience into active participants, leveraging Big B's cultural significance beyond just his face on an ad.
^ the "houston, we have a problem" moment
Our Approach
^ step by step, no shortcuts
Cultural moment strategy: leveraging Amitabh Bachchan's birthday as a tentpole event
Interactive trivia format designed for maximum participation and sharing
Multi-format content: video trivia, interactive stories, user-generated challenges
Cross-platform distribution optimized for each platform's engagement mechanics
Community building through fan engagement and response content
We turned Amitabh Bachchan's birthday into a week-long social media event for Tea Valley. The 'Big B Trivia' campaign featured daily trivia questions about Bachchan's iconic career moments, inviting fans to participate for prizes. Each piece of content was designed for sharing - a trivia question your friend gets wrong is content gold. The campaign transformed Tea Valley's social presence from a billboard into a community.
^ that's the big brain move
“Garage turned a single celebrity birthday into a full week of viral content. Our social media has never been more alive than during the Big B Trivia campaign.”
Brand Manager
Tea Valley
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