Unilever
Digital-First FMCG Campaigns
How Garage Collective built digital-first FMCG campaigns for Unilever - 20M+ reach and 4x engagement over industry benchmarks.
The Numbers That Matter
0M+
Digital campaign reach
0x
Engagement vs. industry benchmark
0Rapid
Content production pipeline built
0Measurable
Brand health improvement
The Challenge
Unilever's portfolio brands needed digital-first campaign executions that could match the scale and quality of traditional ATL advertising. With consumer attention shifting to mobile and social, the challenge was creating digital content that was as impactful as a TV commercial but optimized for 6-second attention spans and vertical scrolling.
^ the "houston, we have a problem" moment
Our Approach
^ step by step, no shortcuts
Platform-native content creation - designed for mobile, not adapted from TV
Rapid content production pipeline for real-time marketing and cultural moments
Data-driven creative optimization with A/B testing across formats and platforms
Influencer and creator partnerships for authentic brand integration
Measurement framework connecting digital engagement to brand health metrics
We built a digital content engine for Unilever brands that operated at FMCG speed - rapid production, real-time optimization, and cultural relevance. Every piece of content was created mobile-first, not retrofitted from existing TV assets. The result was digital campaigns that matched the impact of traditional advertising while reaching consumers where they actually spend time.
^ that's the big brain move
“Garage brought the speed and creativity we needed for our digital transformation. They understand FMCG at scale.”
Digital Marketing Lead
Unilever India
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More Proof We Know What We're Doing
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